Chai Sutta Bar
Scaling India's favourite chai franchise through performance marketing.
Overview
We ran end-to-end digital marketing for a regional Chai Sutta Bar franchise, driving footfall and building a hyper-local social media community from scratch.
The Challenge
The franchise had just opened in a new city with zero brand awareness. With a modest marketing budget, we needed to build buzz, drive footfall, and establish a loyal community within the first 90 days.
Our Approach
Hyper-local targeting on Instagram and Google Maps, combined with influencer partnerships and user-generated content campaigns. We made the chai shop a "check-in destination" rather than just another café.
The Solution
A multi-channel digital strategy combining paid social ads, Google My Business optimization, local influencer collaborations, and a UGC campaign that turned customers into brand ambassadors.
Results & Impact
SudoSaas's marketing strategy made our franchise the talk of the town. Within 3 months, we had a loyal customer base that keeps coming back.
Technologies Used
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